Trip2EU Investment Background
As a leading outbound travel and MICE services provider in China, HCG Int’l Travel Group is headquartered in Beijing, and operates branch offices in Shanghai, Guangzhou, Chengdu, Wuhan, Xiamen, and other major cities across China. It serves over 10,000 travel agents and partners worldwide and has delivered nearly 3 million travelers to Europe since the company was established in 1993. HCG Int’l Travel Group has established destination management companies in Vienna, Austria and London, UK, with strong access to direct-contracted hotels, coaches, attraction tickets in Europe, and is supported by a professional team of tour guides and a strong, well-established back-end service network across Europe.
Trip2EU Europe Loop Bus Tours Project represents a new milestone in HCG Int’l Travel Group's global strategy, further solidifying its leading position in the European tourism market and laying a solid operational foundation for entering the multilingual markets of global travelers visiting Europe. With the launch of Trip2EU in Europe, HCG Int’l Travel Group has received strong support and coordination from its parent company, Trip.com Group, across areas such as technology R&D, car rental services, top-tier tour guide resources, and other related business units—providing a solid foundation for Trip2EU’s advanced digital and integrated operations across European destinations.
Trip2EU Products & Services
In response to the rapid global growth of full independent travelers to Europe, Trip2EU has introduced innovative offerings in the European market, featuring two core product lines: Europe Loop Bus Tours and Private Tours. Benefiting from Trip.com Group's globally leading digital service capabilities, Trip2EU provides global travelers to Europe with a free, cost-effective, standardized, and flexibly combinable travel solution within Europe.
Trip2EU Europe Loop Bus Tours
Trip2EU Europe Loop Bus Tours consist of nine routes (Green, Red, Blue, Purple, Orange, Brown, Yellow, Gold, Pink) covering major popular European destinations, connecting Europe's most distinctive cultural and natural landscapes, offering travelers a flexible, convenient, and delightfully surprising travel solution within Europe. Each route lasts seven days with fixed daily itineraries, guaranteed weekly departures year-round, running continuously. The routes cover 60+ European cities, with hop-on hop-off available at 30+ cities. Travelers can freely choose the number of days to join, DIY itineraries as they wish, saving the trouble of multiple bookings for travelers crossing multiple European countries. The main features of the Trip2EU Europe Loop Bus Tours are as followed
- Guaranteed departure even for 1 person. Free single room matching; if no match found, a single room is provided at no extra cost. It's extremely solo-friendly.
- Price calculated by the day: only €99/day. Pay for as many days as you plan to travel. Transfer between routes is also available.
- Selected European 3-4 star hotels, safe and comfortable; selected reputable coach companies, comfortable tourist coaches + professional European drivers who are familiar with local road conditions, safe and reliable.
- Bilingual Chinese-English tour guides throughout your journey, making your understanding of Europe easy and authentic.
- In a selected city along each route, enjoy a complimentary premium CityWalk led by local experts, offering a deeper, more authentic, and vibrant way to experience Europe.
Trip2EU European Private Tours
Travelers to Europe struggle between "worry-free guided tours" and "free & flexible independent travel". Large groups are crowded, rushed, and have rigid itineraries; full independent travel requires painstaking planning, language barriers, and the risk of pitfalls. Trip2EU precisely combines the convenience of the Trip2EU Europe Loop Bus Tours with the in-depth of Private Tours, breaking away from traditional group tours, perfectly blending mass-market European bus tours with niche Private tours, providing you with a "niche, flexible, caring, and in-depth" European travel solution. Trip2EU Private Tours help you balance "worry-free" with "freedom", allowing you to travel in the most comfortable way, with like-minded people, in comfortable private vehicles, through Europe's flower fields, ancient castles, snow-capped mountains, collecting all the beauty and romance of a private European travelling. The main features of the Trip2EU European Private Tours are as followed：
- Group size is strictly limited to max 6 PAX
The group size is strictly limited to max 6 PAX to ensure the privacy and freedom of the travel experience
- Reputation commitment
No forced shopping, no hidden costs, no mandatory add-ons. All costs disclosed clearly -- pure travel experience.
- Quality guarantee
Selected European 4-star hotels, paired with 5-9 seats private vehicles, English-speaking driver-guide accompanying throughout.
- Flexible choices
Most of the Private tour routes can seamlessly connect with Trip2EU Loop Bus routes, allowing you to enjoy both the depth and privacy of a private tour and the high cost-effectiveness of loop bus tours.
- Attentive services
A dedicated WeCom or WhatsApp service group is set up before departure, with a butler providing one-on-one support, including inquiries, coordination, and post-trip services throughout the journey.
- Premium itineraries
A balance of Instagram-famous hotspots and locally cherished hidden gems -- no crowds, no cookie-cutter experiences; relaxed pace, in-depth slow travel, more comfortable travel experience.
- Value-added services
Visa processing and international flight booking available, one-stop supporting services, saving worry, effort, and money.
Trip2EU Development History
2026
www.trip2eu.com official website fully relaunched.
Within less than one year, Trip2EU has risen to a leading position in the Chinese-speaking market for European destination tours. Following careful preparation, it has officially launched on Trip.com Group’s global platform, marking its entry into the English-speaking market.
In response to new FIT travel trends, globally innovatively launched for the first time in the tourism group industry the Trip2EU Private Tour product line with first 9 routes, receiving positive response worldwide.
Launched Chinese New Year global promotion in Mainland China, Hong Kong & Taiwan, Europe, North America, and Southeast Asia, achieving outstanding market-leading results, demonstrating that Trip2EU routes maintain strong demand even in the off-season for Europe destination participation tours.
Signed strategic distribution cooperation agreement with Qunar to promote Trip2EU products on Qunar.com.
2025
Over 300 travel trade professionals from Mainland China departed on 8 family tours for Trip2EU routes. Through firsthand experience, trade partners expressed full confidence in promoting Trip2EU routes across Mainland China in 2026.
Launched "Christmas + New Year + Black Friday" global promotion in Mainland China, Hong Kong & Taiwan, Europe, North America, and Southeast Asia, achieving fruitful results.
Launched two new routes: Italy In-Depth Gold Line and Nordic Three-Country Pink Line. Trip2EU Europe Loop Bus Tours reached nine routes, initially completing coverage of major popular European destinations and cities. Officially announced that for peak season Apr.--Oct. 2026, five routes (Green, Red, Blue, Purple, Yellow) would increase frequency to 2 departures per week.
Trip2EU exhibited with Trip.com Group at ITB Asia 2025 in Singapore, officially entering the Southeast Asian market. Mr. James Liang, Chairman of Trip.com Group, provided affirmation and guidance to the Trip2EU project team at the event.
Driven by strong digital operations of "Open-sale + Instant Confirmation", the UK route (Purple Line) sent nearly 100 travelers in a single day.
Launched Chinese New Year global promotion in Mainland China, Hong Kong & Taiwan, Europe, North America, and Southeast Asia, achieving outstanding market-leading results, demonstrating that Trip2EU routes maintain strong demand even in the off-season for European destination tours.
Mr. Zhang Li, Vice President of Trip.com and CEO of Channel BU, together with the general managers of 26 branch companies of the Channel BU across the country, signed a strategic cooperation agreement with HCG Int’l Travel Group, and will fully promote HCG's European products such as Trip2EU Loop Tours in its 6,500 stores nationwide.
Trip2EU products fully launched on Wing On Travel (Hong Kong) and ezTravel.com (Taiwan), officially entering the Hong Kong and Taiwan markets.
Trip2EU Global press conference London. Congratulations received from the China National Tourist Office London, Trip.com Group Europe, China Telecom Europe, Nouvelles D'Europe UK, Hainan Airlines London, and other organizations.
Trip2EU Global press conference Budapest. Congratulations received from the Budapest Chinese Chamber of Commerce, Moto Group YMGK, Central and Eastern Europe Tourism Group (CEETG), China Southern Airlines Budapest, UFIDA Software Europe, and other organizations.
The Red Line officially debuted in Paris, followed by the sequential launch of inaugural departures across all seven routes—marking the official commencement of Trip2EU’s year-round operations.
Trip2EU Global press conference Paris. Congratulations received from the China National Tourist Office Paris, CCPIT Representative Office in France, Trip.com Group, France Chinese Chamber of Commerce, ACAV, and others. Ms. Jane Sun, CEO of Trip.com Group, and Mr. Guo Dongjie, Senior Vice President of Trip.com Group, sent congratulations via video message for the operational launch of the Trip2EU project, encouraging the Trip2EU project team to set new industry benchmarks for Trip.com Group's G2 strategy in the European destination travel market.
Signed a strategic distribution cooperation agreement with US Jupiter Legend Corp. to promote Trip2EU products in the North American offline market.
Signed a strategic distribution cooperation agreement with US Road Trip Network to promote Trip2EU products in overseas online markets.
Officially launched seven Trip2EU Loop Bus routes: Green, Red, Blue, Purple, Yellow, Orange, Brown.
Signed a strategic distribution cooperation agreement with Ctrip Travel to promote Trip2EU products on the Ctrip platform.
www.trip2eu.com agent booking system completed development.
Trip2EU brand is officially established.
The European Loop Bus project of HCG International Travel Group, China's leading Europe tour wholesaler, is officially launched. As a strategic new business for HCG International Travel Group, the project received comprehensive empowerment and resource allocation from the group in finance, human resources, technology, European supply chain resources, and more.